DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. It could help you stay organized. Publishing.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Read on for details about shared SMB marketer pain points.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). Just 4% of B2B marketers say they have well integrated influencer marketing programs.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Adobe Experience Cloud Blog

MARCH 8, 2017

However, the introduction of new digital ABM technologies has removed the barrier that kept small and medium-sized businesses (SMBs) from employing the strategy, allowing organizations of all sizes to do ABM at scale. In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Sprout Social

SEPTEMBER 13, 2021

According to the Sprout Social Index™, 45% of SMB marketers say data from social is viewed as strictly a marketing team resource in their organization. But social data is a powerful tool that can strengthen each area of your business and help resource-strapped SMBs flourish. Draw a direct line between social media and ROI.

Small Business Marketing 134

Small Business Marketing Social Media SMB Media 134

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? What social media tool helps small business double their reach on Twitter? 80% of companies are using LinkedIn as their primary tool to find employees. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than 1.5 goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100