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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Internal lists are primarily customer or past lead lists.

List Brokers 80
List Brokers Ad brokers B2B Work Management 80
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New developments in B2B marketing list acquisition

Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S., A new direction in B2B lists.

Acquisitions 80
Acquisitions B2B Marketing Salesforce.com Work Management 80
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