B2B, Data Hygiene and In-market Prospects

Is the quality of your data hindering your ABM success?

eTrigue

JANUARY 16, 2024

If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market.

Account Based Marketing

Account Based Marketing ABM Data Hygiene Gartner

Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. By focusing your marketing efforts on a verified and engaged audience, you can increase the effectiveness of your campaigns.

Work Management

Work Management Marketing Management Validation Software

B2B Marketing Zone

Is the quality of your data hindering your ABM success?

Don’t Let Email Validation Software Throw the Baby Out with Bathwater

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