article thumbnail

How to Make Your Content Convert

Biznology

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. According to Wikipedia , “…the ‘average’ American reads at a 7th or 8th grade level.” Contact a salesperson? What do you want them to do? Don’t make your customers guess.

article thumbnail

How to Use Data to Create More Relevant Content

Hubspot

In fact, research reveals that B2B companies who blog receive 67% more leads than those who don't. These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy. Soovle pulls keyword ideas from Google, Bing, Yahoo, Answers.com, Amazon, and Wikipedia.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. B2B: Business-to-Business. CTR: Clickthrough Rate. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.