journeys B2B Case Studies Content Reachforce 
Oktopost
DECEMBER 13, 2020
Content – How do we thoughtfully produce content that addresses the needs of the customer and key stakeholders at each stage of the buyer’s journey? In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads.
Business Brainz
JULY 11, 2021
B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.
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Anything Goes Marketing
JANUARY 26, 2010
Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. Response rates for this campaign were greater that 20% which is very good for B2B campaigns. Here are a few ideas: Send out the same email with a different subject line.
GreenRope
JANUARY 19, 2017
With more than half of B2B companies (55%) adopting the Technology.” Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.
GreenRope
JANUARY 19, 2017
With more than half of B2B companies (55%) adopting the Technology.” Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.
GreenRope
JANUARY 19, 2017
With more than half of B2B companies (55%) adopting the Technology.” Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.
GreenRope
JANUARY 19, 2017
With more than half of B2B companies (55%) adopting the Technology.” Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. The case for sales: On any given day a salesperson at a B2B company talks to A LOT of people.
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