Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Word-of-mouth inbound leads: How many people tell you they heard about you from a friend, colleague, or peer?
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