sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

SEPTEMBER 18, 2019

KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Vidyard

SEPTEMBER 18, 2019

KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketers are Embracing Video as a Richer Way to Engage Audiences.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. One group that is often left out of these conversations is the sales team who may have the most to gain from well-executed social strategies.

Social Media 100

Social Media Demand Generation Agencies Media PR 100