B2B Sales Correlation In-market Prospects Intent Data 
Aberdeen
JUNE 25, 2019
And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. But purchase intent insights aren’t static. Boosting SEO Results with Intent Data.
Aberdeen
SEPTEMBER 17, 2019
One cause of this common sentiment is that many marketing activities aren’t as measurable as others. And in the age of data-driven business , “squishy” metrics that don’t directly impact sales can frustrate CEOs. Marketers are too often pulled in opposition directions by business leaders.
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