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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Businesses can utilize it to grow their lead pipeline and discover sales opportunities that were previously hidden. Third-Party Intent Data.

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Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.