Aberdeen

SEPTEMBER 27, 2019

The average turnover rate for B2B sales teams is up to 34%, more than double the national average across industries. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent ABM Account Based Marketing 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40