B to B Lead Management Marketing Leads PointClear 
ViewPoint
JUNE 7, 2016
Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Approximately 70% of all leads are rejected by sales—either actively or by inaction.
Biznology
JANUARY 6, 2016
Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. These people are making a welcome contribution.
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