B to B, Marketing Leads and PointClear

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

JUNE 7, 2016

Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up. Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear

The 10 most fascinating people in B2B Marketing in 2015

Biznology

JANUARY 6, 2016

Mark Rentschler revolutionized the go-to-market strategy at Makino Americas, a leading machine tools company, by building a marketing database and using content marketing , social media and targeted communications to reduce marketing expense-to-revenue year on year. Great job, Mark!

B2B Marketing

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B2B Marketing Zone

Does Your Sales Team Know How to Follow-Up on a Lead?

The 10 most fascinating people in B2B Marketing in 2015

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