6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated. How do I match and de-duplicate customer records effectively? Data entered by our sales people ends up as mush in our database.
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