B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding
markempa
MARCH 30, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. They have it wrong.
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