Remove Saas-showplace.com
article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. You can find a complete directory at Saas-showplace.com.

ROI 50