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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Post Comment / Discuss This Blog - Info/Rules. By TJ Raphael.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

These numbers are impressive, but in our experience, they’re more the exception than the rule. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The value of those registrants divided by the cost of the newsletter is an ROI metric. Defining ROI.

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B2B Marketing Zone

Study: B-to-B Marketers Lagging With Social Media

How to Calculate Social Marketing ROI

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