B to B Co-Registration Lead Scoring Salesforce.com 
Paul Gillin
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year.
Hubspot
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Do specific programs "decay" to almost nothing once you stop funding them -- or do they keep delivering value for almost forever?
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