How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
A lot of marketers would probably like to be in Susan Popper’s shoes. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet.
50 
Let's personalize your content