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Roundup From This Year’s SiriusDecisions Summit

DemandBase

No SiriusDecisions track had more sessions than the 11 devoted to Account-Based Marketing, and there were another 19 case studies that had “ABM” explicitly included in the title. The post Roundup From This Year’s SiriusDecisions Summit appeared first on Account-Based Marketing – Demandbase.

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

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