B to B Buyer Personas Public Relations Viral Marketing 
B2B Marketing Zone Posts
JANUARY 4, 2011
Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Debunking the Viral Coefficient - B2B Internet Marketing Strategies , May 15, 2010. CK’s B2B Blog , March 18, 2010.
B2B Marketing Zone Posts
AUGUST 3, 2010
Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year?
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