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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Don't miss these great opportunities to build marketing content. Reuse all of your marketing materials in your lead nurturing efforts.

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Understanding the New Roles in Marketing

Hubspot

Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Lead Nurturing Specialist.