I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.
Customer Experience Matrix
APRIL 25, 2013
It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. This differs quite radically from standard marketing automation systems, which use databases built elsewhere, rarely include integrated predictive modeling, and are focused primarily on moving customers through multi-step campaigns.
Let's personalize your content