Remove Automation Remove Demand Remove Eloqua Remove SQO
article thumbnail

How To Enable B2B Content Bingeing

PathFactory

It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. Taking it a step further with automation. We consistently end up way ahead of our Marketing-driven SQO goals. Traditional lead scoring models don’t take time into account.

article thumbnail

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.