Automation De-duping De-duplication Validation 
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Automating these functions ensures a clean, quality baseline and saves a lot of time. Can records be combined?
DiscoverOrg
MAY 7, 2019
Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Automating these functions ensures a clean, quality baseline and saves a lot of time. Can records be combined?
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