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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

But with the onslaught of digital event invitations hitting buyers’ inboxes, marketers must find ways to stand out. Their models explained that businesses using intent data with predictive analytics were three times more likely to generate healthy leads than businesses solely using intent data.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Get marketing and sales teams into the same room to talk TO each other rather than just about each other. Sales and marketing groups should use a common set of CRM and marketing automation tools, so both groups have visibility into what the other is doing inside each account. StaffConnect | VP Marketing. . .