Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The general rule is pretty obvious: pick the vendors that people are most interested in.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 First, I'll tell you that the aggregate functionality scores largely correlate with the scores for complex usability. The main result of the conversations so far has been to clarify the items related to lead routing. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 2, 2009

Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. The harder part was deciding which items correlated with usability. Scoring rules are defined in a central location rather than separately for each campaign.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

SnapApp

JUNE 5, 2018

If you want to make sure leads arrive on time and are qualified, you need to establish a standardized set of conditions or rules to determine when leads move from one stage of the funnel to another. It’s kind of like automated quality assurance. An automated lead scoring model can be a catalyst for your sales engine.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81