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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. What’s more interesting is the figures for the Marketing Automation group. How to choose?

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Tags: vendor rankings demand generation marketing automation lead management. David) There are no huge surprises.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 First, I'll tell you that the aggregate functionality scores largely correlate with the scores for complex usability. The main result of the conversations so far has been to clarify the items related to lead routing. 9 Now what?

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Demand Generation Usability Scores - Part 1

Customer Experience Matrix

Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. The harder part was deciding which items correlated with usability. But I quickly ran into a problem. This saves effort if an asset must be updated.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

It’s kind of like automated quality assurance. High-performing B2B marketing and sales teams are constantly testing and adjusting the lead scoring criteria to ensure it correlates as closely as possible to conversion rates and buying behavior. An automated lead scoring model can be a catalyst for your sales engine.