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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. One example would be inviting them to a webinar.

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. – generating leads for a specific campaign. Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Interactive content – to maximize traffic and qualified leads.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? What is marketing automation? Field Sales.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? What is marketing automation? Field Sales.

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” ” How many times have you, as a business owner or marketing executive, heard that phrase? What is marketing automation? Field Sales.