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Key Things You Need to Know About Email Marketing Software

Webbiquity

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. This feature allows you to put customers and sales prospects into different groups that match their profiles.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Most businesses have at least one social profile, and many of your team members have their own social networks. First, make sure your profiles are optimized. You can trigger auto-responders once a person fills out a form or trigger a drip campaign when they are added to a group within your database. Auto-responders.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Whether you choose a report, template, checklist, tip sheet or an eBook , take some time to choose a format your prospects typically use and will be willing to share. Do you need to interview someone for a white paper or eBook? Include a link to your landing page in your email signatures and social media profiles.