Hinge Marketing
MAY 15, 2015
In choosing your format, make sure you have the required resources to pull it off. Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. A flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers.
Adobe Experience Cloud Blog
MAY 15, 2009
Create an auto-responder and then start working on your first re-messaging campaigns. If this means you don’t get to go back and test a number of auto-responder messages right away that’s okay. Similarly with PPC, start with one campaign made up of a few ads directed to a few different landing pages.
WebMarketCentral
NOVEMBER 27, 2005
However, they monitored the program only at the very highest level: total pay-per-click (PPC) spending, and total click-throughs. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking.
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