Follow-Through is Critical to Online Marketing Efforts
WebMarketCentral
NOVEMBER 27, 2005
In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. The same holds true for marketing. Had the company known this sooner, they may have been able to get extra work or a partial refund from the SEO firm, depending on contract terms.
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