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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing: 1.

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The 24 Best Email Marketing Tools

Webbiquity

Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes.