Remove Auto Responder Remove Lead Scoring Remove Opt-out Remove Case Studies
article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing. Lead Management Features.

article thumbnail

5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing: 1. We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page?

article thumbnail

12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. – generating leads for a specific campaign. Now that that’s out of the way… What Is a Landing Page Builder? Value proposition – an irresistible offer.