sales-opportunities 
Industrial Marketing Today
JUNE 22, 2011
This is a critical step in making your lead generation and management an objective, quantitative process instead of a purely qualitative exercise. Developing an effective scoring system requires marketing to work closely with sales. See SAL is the Glue that Binds Sales and Marketing in Lead Generation ).
Hubspot
FEBRUARY 3, 2012
The best inbound marketers like to amass valuable data across their different channels. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. Lastly, make sure your recipients have an opportunity to update their email addresses.
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