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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Email Marketing & Online Marketing.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. Include internal and external links to your website, other blogs, and other valuable resources. We’ve noticed that the majority of our leads and customers visit our blog at least once.

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study.

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B2B Leads Consume Content In Bursts

Brainrider

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. You may read some related articles, you may explore other sections, or you may even check out our products and services.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Other data,' including form submissions and activities on site, can point you to the resources your recipients are truly interested in. In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Solution: Nurture Your Leads.

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. This lets us rank vendors based on how their features and company strengths match against each sector’s needs.