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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Lead Management Features.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Solution: Nurture Your Leads.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries.