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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Lead Management Features.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Social Media marketing. Print Advertising. Banner Advertising. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Mobile marketing. Landing pages. PPC (Pay per Click). Direct Mail.