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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. How do you optimize your sales and marketing funnel with emails? Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them.

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What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. Landing pages. Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. Landing pages. Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. Landing pages. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. Landing pages. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. However, if you have complete and integrated software to manage each of these components, you will be able to successfully implement that element we call marketing automation. Landing pages. Direct Mail.