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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. However, before you can incorporate automation into your business, it is important to understand all of the moving pieces involved. Lead Management: Auto-responders.