ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time. ReachLocal has reduced its clients'' preparation to a minimum, and then left it up to them to pursue each new lead individually.

5 Lead Conversion Tips That Work for Any Marketing Program

Oracle

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Lead scoring makes evaluation scalable and automated so the ready prospects go to sales, and others get nurtured. But even with scoring and nurturing today, you should have a follow-up formula. That next touch can help advance leads to the next stage. Here are 5 lead conversion tips to do just that.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Lead Management Features.

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What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.

What is Marketing Automation? (Part I)

GreenRope

According to the marketing piece, “CMO Cheat Sheet: Marketing Automation,” marketing automation is, “the use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process.” The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders.