ReachLocal Provides Turn-Key Lead Management for Small Business
Customer Experience Matrix
NOVEMBER 15, 2013
ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time. ReachLocal has reduced its clients'' preparation to a minimum, and then left it up to them to pursue each new lead individually.