about Auto Responder Lead Management Lead Nurturing Lead Scoring 
TrustRadius Marketing
NOVEMBER 14, 2019
Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.
Hubspot
FEBRUARY 3, 2012
In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Be clear to your target audience about what they will get out of subscribing to your emails. Give them a clear description of what the value proposition is.
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