Improve how you use White Papers for Lead Generation - Part II
Anything Goes Marketing
NOVEMBER 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.
Let's personalize your content