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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Consider opt-in, unsubscribe, and bounce processing.

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The Right Way to Answer a Work Email

Hubspot

Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Adding the social share button module increases page load times, decreasing conversion rates as well. Or you can set a "Slow to Respond" auto-responder so people will know they''ll need to wait longer than usual for a reply.