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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts. This is great news, because it suggests that email will continue to improve in 2012.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. – generating leads for a specific campaign. Optimized for devices – 50.81% traffic on websites was generated through mobile in the quarter ending 31st September 2020.