More Than Just Email Marketing: What Is Marketing Automation?
TrustRadius Marketing
NOVEMBER 14, 2019
Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. For a complete breakdown of the automation tools mentioned and beyond, download the Buyer’s Guide to Marketing Automation.
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