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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. For a complete breakdown of the automation tools mentioned and beyond, download the Buyer’s Guide to Marketing Automation.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

Whether you're segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Segment Lists to Match Your Priorities.