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Key Things You Need to Know About Email Marketing Software

Webbiquity

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Auto-responders. This is awesome if you are aware of the benefits of email personalization.

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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. (See Sales knows best about demographics and marketing has insights into visitor engagement through web analytics.

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Putting the R back in CRM

GreenRope

Obtain, store, and access both demographic and behavioral data for all of your contacts. When a leads signs up for more information, downloads an eBook, or registers for a webinar, you are gathering important information about that client and/or lead. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Obtain, store, and access both demographic and behavioral data for all of your contacts. When a leads signs up for more information, downloads an eBook, or registers for a webinar, you are gathering important information about that client and/or lead. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Obtain, store, and access both demographic and behavioral data for all of your contacts. When a leads signs up for more information, downloads an eBook, or registers for a webinar, you are gathering important information about that client and/or lead. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Obtain, store, and access both demographic and behavioral data for all of your contacts. When a leads signs up for more information, downloads an eBook, or registers for a webinar, you are gathering important information about that client and/or lead. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Obtain, store, and access both demographic and behavioral data for all of your contacts. When a leads signs up for more information, downloads an eBook, or registers for a webinar, you are gathering important information about that client and/or lead. It collects and organizes so much more data, if you let it. Contact Data.

CRM 40