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Key Things You Need to Know About Email Marketing Software

Webbiquity

The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. In addition, some email marketing solutions have automatic segmentation methods based on geo-location, auto-responder feedback, demographics, and other attributes. Auto-responders.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Lead Management Features. Marketing Automation Integrations.

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Email Tracking & Engagement

GreenRope

Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. Personal Emails (Sent as personal emails from within the CRM).