Remove operations
article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. Marketing Automation Integrations.

article thumbnail

Email Tracking & Engagement

GreenRope

Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. Personal Emails (Sent as personal emails from within the CRM). Campaign Level Tracking.