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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. Marketing Automation Integrations.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Email Tracking & Engagement

GreenRope

MARCH 12, 2020

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. Before evolving into the complete CRM GreenRope is today, we were an email focused marketing platform called CoolerEmail. Evolution of GreenRope’s Email Tracking.

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