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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. At that time I never had traditional marketing experience but more of a LOVE for the product and a strong desire to reach a target market. Marketing to me starts the same day you start building your business. Start Early.

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. For Corporate Training (video training courses for entrepreneurs), what is the correct strategy to get people on-board? You can access our past webinars as well. Question 2. Help Articles.

FAQ 52